CARS

Auto Show Numbers Challenge Soft Market

Amidst a tide of unsettling Auto Industry revelations, the 2009 edition of the Canadian International Auto Show managed to maintain a credible 253,384 attendance.

Organizers characterize the quarter million plus attendance as a "reality check" which places the reports of economic downturn into perspective. A sampling of participating manufacturers reported strong consumer interest spurred on by advantageous pricing and new automotive technologies. "The confirmation of continuing consumer interest bodes well for an increase in sales activity this Spring in dealerships across the Greater Toronto Area" says Tom Tonks the Show's General Manager.

Tonks speculates that the event would probably have achieved even greater attendance had it not been for the bad weather that plagued the latter half of the Show's ten day run. In 2010 the Canadian International Auto Show will be held February 12th to 21st.

Ronan Frawley
Media Manager
Canadian International Auto Show